President and CEO of Blink PR Katherine Niefeld comes on to the Social Scene with JZ to discuss her current public relations ventures and what life experiences got her to where she is today. Katherine is a Miami Native. She attended University of Michigan for undergrad and graduated with a degree in Art History and Psychology.
After undergrad at the University of Michigan, Katherine attended New York University for her Masters. She relocated to NY for her masters because they had a great public relations program. Throughout her summers in NY Katherine worked at Teen Vogue Magazine. There, Niefeld assisted editors in the fashion closet. She always had a passion for fashion but this experience allowed her to truly find her fashion niche in the heart of Manhattan.
With a Masters degree in public relations from New York University, Katherine also gained exposure to the advertising world. To get these experiences she dabbled as a freelancer at several PR agencies. These different areas of experience allowed Katherine to grow contacts and a background on advertising. Through networking and these life experiences she realized she wanted to make a name for herself in the PR world. She decided to take the entrepreneur route and create her own public relations firm, BlinkPR. She relocated back to Florida and created a boutique PR firm based out of Miami. BlinkPR’s clientele ranges from fashion designers to artists. They breed and support talent in the fashion and lifestyle sectors. These fabulous life experiences currently has expanded her boutique PR firm to over 100 clients.
"BlinkPR, first blossomed from a passion for the fields of public relations, fashion, and the arts."
Follow BlinkPR on: @ThinkBlinkPR Twitter & BlinkPR on Instagram!