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Founder Francesca Helina of LiveTheLook Fashion Website


Today on the Social Scene we are so excited to have the founder of Francesca Helina from Seattle, Washington! Helina is marketing professional with over 10 years experience in planning, executing and analyzing initiatives for top tier companies. She is an expert at managing relationships with global brands and entertainment entities. Some companies include: Coca-Cola, Red Bull, Sony Pictures, Starbucks, Disney/ESPN, Nike, The Grammys, BBC, Al Jazeera, IPL, ICC, UEFA, FIFA, and the International Olympic Committee.

" allows consumers to shop based off their existing wardrobe (Think of Cher's closet from the movie Clueless). Therefore, consumers tell LiveTheLook what their current wardrobe staples are and their styling preference to get Style Sets (mood board type images -- see attached) on shopping suggestions. You shop to compliment existing outfits instead of adding an excess of clothes to your closet."